Yobi’s Unified Consumer
Access critical first party consumer behavior data compliantly through Yobi to drive personalization and advertising modeling.
With the increasing importance of behavioral data for companies trying to understand their customers, it is important to think about how to best preserve the privacy of those customers while maximizing the benefits of their choice to share their data. Yobi has created a new model for supporting next-generation behavior analytics for their clients without disclosing raw customer data.
Our Commitment to Ethical Data Processing and Humanity
When scientists work with behavioral data, they need to show that the benefits of their work will exceed any risks to the people who provided the data. The same ethical considerations are rarely applied in the commercial use of behavioral data. Yobi aims to put these principles at the forefront of its business model: maximizing benefits while minimizing risks. As a steward for behavioral datasets from multiple industries, Yobi uses machine learning technologies to build tools that allow clients to understand the behavior of their customers without violating their privacy. Rather than sharing raw behavioral data, Yobi creates representations of customers that are optimized to be informative but privacy-preserving. This approach gives smaller companies access to the same insight into their customers that big technology companies enjoy, democratizing the marketplace, and will provide non-profit and scientific partners new tools for doing good. Yobi uses only opt-in datasets, subjects data partners, clients, and projects to ethical review, and was created in part to support the scientific use of behavioral data for understanding how human minds and societies work.